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How It All Began 


Xuan’s love of drawing handbags on napkins led her to study the art of leather craftsmanship under an Hermès master artisan. After finishing her training, Xuan's quest to find a bag that offers both style and function led her to build SwanDoe. Tired of chasing trends and frustrated with handbags that easily falls apart after a season, she set out to create timeless designs while also building a brand with a central mission of social change.

After more than a decade of working toward a successful career in Tech + Fashion, she left her executive position at Macy', taking what she gleaned from the industry to create her own brand that reflects a slower pace and process where things are made with care and detail. Building SwanDoe helped Xuan realize that it's never too late to pursue your dreams and it's okay to rewrite your story.

To reduce waste, many of our items are not made until ordered by you. Our productions are hand crafted and done in small batches, allowing you to truly own an exclusive limited-edition work of art. Your bags are hand crafted by master artisans; we incorporate the finest materials and focus on detailed craftsmanship. All of your products are made at ethical factories & family-owned studios globally. 

We are passionate about creating quality products and have even started production here, in our San Francisco studio. Our goal is to support artisans around the world, while also upholding the age-old art of leather crafting. Want to tour our SF studio? Sign up for our Newsletter and we'll keep you in the loop for exclusive offers and special invitations!


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